Following our recent posts about some of the basics of digital marketing and some of the latest trends, we wanted to bring forward a few new digital marketing campaigns that have recently entered the market.
Recent marketing campaigns including digital marketing:
Circles.Life
'Untelco Yourself' campaign launched.
Circles.Life has launched a new campaign via independent agency HERO, 'Untelco Yourself'. The campaign challenges rival "big telco" companies that overcharge and under-deliver, highlighting Circles.Life's commitment to customer experience and affordable prices. It rolls out across TV, social, digital, outdoor, and activations.
Carlton and United Breweries
'Non-Rapid Taste Test' campaign launched for Matilda Bay.
Matilda Bay has launched a new campaign, 'Non-Rapid Taste Test', via Howatson+Company. The campaign promotes its all-new Aussie Wheat Ale as a means of testing for the taste-loss symptoms associated with COVID-19. The promotion saw cans sent to influencers and media personnel and is supported by PR, social and OOH content across August.
SA Department for Innovation and Skills
South Australian Government launching 'New State of Mind' campaign.
A new interstate ad campaign called 'New State of Mind' showcasing progressive and inspiring new voices has been launched to attract more young people to South Australia. The campaign seeks to shape a modern narrative that will spark new conversations about opportunities available in the state. It includes stories from Fleet Space Technologies, Adelaide United, Festivals Adelaide and more, targeting 20-40-year-olds with written articles, videos, and social narratives designed to amplify the state's personality to attract and retain Australia's best young talent. Creative for the New State of Mind campaign will run predominantly in the eastern states across online, outdoor and catch-up TV from Sunday September 4.
Domain Group
Domain launches campaign for partnership with Allianz Stadium.
Domain has launched its new consumer activation and marketing campaign as part of its partnership with Allianz Stadium. The 'Most Valuable Property in Sports' campaign will see it invite sports fans in NSW, QLD and VIC to inspect the new stadium ahead of kick-off and choose where they think the first try will be scored on the NRL match on September 2, 2022. The correct guesses will go into a draw to win a $50k prize. The promotion will be supported by a content campaign starring rugby legends Paul Gallen and Ruan Sims, that will include a suite of video and image assets that will run across Domain's Facebook, eDM, website and app, as well as Nine's channels, BVOD, radio and online.
The Australian College of the Arts (Collarts)
Partnership announced with CADA.
Australia's leading college for the creative industries, Collarts, has announced a partnership with new hip-hop and R&B platform CADA. The partnership, facilitated by media agency Match & Wood, sees the companies support artists with industry panels, open days and a campaign extending into digital, social & out of home.
Using Digital Marketing Directory, you will also be able to enter the digital marketing space by finding the right agency for your business to take it to the next level.
