Posted on 06/08/2020 in Website Design

Why are Mobile Websites so important?

Why are Mobile Websites so important?

This is why Mobile Websites are so Important ...

In this technologically advanced society, having mobile websites are necessary. This will help visitors or potential clients to have an optimal experience when visiting your site. You wouldn’t want them to leave your site merely because of inconvenience due to not optimizing your site for mobile use. Let us get to learn why having a mobile website is crucial in this revolutionizing world. 

A detailed insight into mobile websites

Here’s a deeper insight as to why you should have mobile websites:

  • Serves a larger user market

According to studies, around 80% of internet users have a mobile phone on hand. Furthermore, more than half of the internet traffic these days comes from mobile users and around 57% of consumers don’t prefer to buy from companies that have a poor mobile website. These statistics just show that having a mobile website could increase your chances of becoming a successful entrepreneur in the future. 

  • It is popular these days

Depending on what statistics you look at, it all boils down to one concrete evidence – that more and more people are using their mobile phones and tablets to search the internet as compared to those using their desktops. So, what does this indicate? This means that you need a website that will look and work great on any mobile device. As more and more businesses are shifting to mobile websites, 84% of them have already reported an increase in sales mainly due to mobile optimization. 

  • Mobile Web Users are not usually patient

This tiny fact should definitely make any small business go and act fast on optimizing their website for mobile use. Customers who are searching for products, services, etc. online decide in a mere split second whether they will patronize a company that has or doesn’t have a mobile-friendly or mobile optimized website. 

Non-mobile optimized websites are hard to navigate, not appealing, and don’t present information that can easily persuade a customer that is on the move to make a quick-witted decision. This could lead to a huge loss of potential customers and sales.  About 67% of mobile device users reported they prefer to deal with mobile-optimized websites, and about 61% claimed that they will simply look for another website if they cannot immediately see what they are looking for. 

Time is real gold, especially where mobile consumers are concerned. If your website is not mobile-friendly or not mobile optimized, then potential clients are just going to look elsewhere—immediately. With this, you need a mobile website as soon as possible that is not only mobile-optimized but user friendly as well. 

  • Your customers are Way Ahead of You

Most, if not all, internet users are using their smartphones for shopping and/or service and product research. Nowadays, the culture of interactive marketing imposes businesses to be passionate about understanding their customers. By building relationships with the customers and satisfying their needs and wants, there is a high potential that your business could reach the top in no time. Thus, you have to keep track of them, and right now, they are marching forth towards the use of handy mobile devices. Therefore, if you want to boost your sales and gain more customers, be ready to please them with a smart, mobile-friendly, and mobile-optimized website. 

  • Better browsing experience

With more and more users accessing the website from their mobile phones or tablets, mobile-friendly sites can help enrich the browsing experience for your potential clients. This will make your site navigation a piece of cake with an understandable and easily readable content. 

  • Compatible with different mobile devices

Mobile websites are mostly compatible not only with mobile phones but also with other diverse platforms such as laptops, tablets, desktop computers, notebooks, and smartphones. As a consequence, you don’t lose potential customers due to mobile incompatibility. 

  • Increase the visibility in the online market

As you shift to a mobile-optimized website, you are also increasing your reach to a wider range of customers worldwide. This will help amplify your visibility in the online market, thus allowing more potential customers to visit your site. 

  • Increase website conversions as well

So, when you are more visible in the online market, there is also a higher chance that you can get more website conversions. This will help retain existing customers and gather new customers as well. Thus, if you want to amplify conversions for your business, then a mobile website could do wonders. 

  • Enhance SEO rankings

As mobile websites are SEO friendly, big, and popular search engines such as Google, Bing, and Yahoo will put your websites on the top. Again, this will lead to more potential customers, conversions, and sales, which is very good for your business. 

  • Build a brand reputation

When you give your customers what they really want (a mobile-optimized, responsive, and user-friendly website), chances are they are going to trust you and will keep coming back for more. Plus, they will also be willing to share their positive experience with their friends and other customers, which will help you gain more clients in the future. 

  • Expedite loading time

A website that is not optimized for mobile use will take a longer time to load as compared to a mobile website. As we have mentioned earlier, time is gold. Customers will usually abandon a webpage that will take time to load off. 

  • Stand out from other websites

Most probably your biggest threat already has or is already thinking of going for mobile websites. If by now you still don’t have a mobile website, then this could hinder the growth of your business and could eventually lead you to a huge loss in ROI. To have the upper hand over your competitors, then have a mobile-optimized website the soonest possible time. 

Wrap up

With the fast-evolving digital landscape, mobile websites are not only a thing, but they are already a necessity. Websites that are not mobile optimized and mobile-friendly are slowly drifting away. As time, goes by, more and more websites will keep pushing to become mobile optimized. Therefore, if you want to be on top of your game, then you have to think and act fast and secure a mobile website for your business. 

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