Search engine marketing (SEM) is a paid form of internet marketing that aims to promote and increase the visibility of a website on search engine result pages (SERPs) such as Google and Bing. With search engines generally being the first step someone will take when looking for a product or service, SEM can help a business stand out in an increasingly competitive marketplace and goes hand-in-hand with search engine optimisation (SEO) which can be found in our previous blog from last week.
SEM is seen as a very effective marketing tool, with the ability to create an immediate impact as it appears on SERPs straight after the campaign is launched. SEM also gives a business the significant luxury of being able to define its target audience further, create filters based on locations, age, interests, habits and more, as well as an easy-to-track ROI.
Here are is an example of seven steps that can be used to create a successful SEM campaign:
With search engine usage now a part of everyone's daily lives, SEM has become one of the most important marketing strategies a business can undertake. With Digital Marketing Directory, you are able to search through a list of Australian agencies specialising in SEM to help you with any of your needs.