Posted By Phil Reece on 13/07/2020

Search Engine Optimisation 2020

Search Engine Optimisation 2020

Optimization of Search Engines in 2020

Do you wonder what SEO or Search Engine Optimization is? This is simply growing the quantity and quality of a website’s traffic. It encompasses 2 streaming processes. The first one is off-page SEO and the other one is on-page SEO. In this article, we will discuss these 2 articles.

Reasons Why a Website Needs SEO

Websites need to have SEO so that they can rank well in search engines such as Google. If SEO is not used properly, a website will receive a low SEO rank or will not rank up as fast as other websites that utilize SEO.

When you build a website, one of the main purposes is for people to easily search for your products, services, or brand. Therefore, you want them to find you fast on Google and visit your site. This is called web traffic. Good ranking websites are listed on the first page of Google search. 

The first 3 links on this page will outrank websites that are in the succeeding pages.

Factors that can improve web traffic:

  • The website is accessible and secure
  • Mobile-friendly
  • Contains technical SEO
  • There are social signals
  • Content is optimized
  • The site loads fast
  • Contains concrete business information
  • Provides user experience
  • Has the authority, URL, and domain
  • Contains links

Doing Analysis of the Recent Status of a Website’s SEO

If you have your own site, and your ranking is behind your competitors, one possible explanation for that is your website has technical problems that result in your low SEO ranking. The website might have also used tactics that violate the SEO terms and conditions. This can affect your website’s performance in bringing in leads or sales.

Technical Website Audit

In cases wherein there are SEO issues, it is recommended to do a technical website audit. When you get this service, your site will be analyzed using software that gives your website a grade. This grade is not hard to understand since it is similar to a report card given in schools. From the platform, the website can be analyzed for technical problems, how mobile-friendly it is, and security among many others.

After the audit is finished, you can receive 2 services. For a simple explanation, you might not need to pay. However, for data interpretation of the grade, you might need to pay a small amount and wait for hours to have data analyzed for the target market, competitors, strategies, and opportunities. The data from this interpretation can be shared in person or remotely through online messaging programs.

The Difference Between On-Page and Off-Page SEO

When factors about ranking in SEO are discussed, you will often hear about on-page and off-page SEO.

On-page SEO is composed of factors you can optimize yourself on your websites such as your content and the codes. On the other hand, off-page SEO is composed of your actions that are not done by altering your website. One example is creating the proper social signals and inbound links so that you can increase the trustworthiness and authority of your website.

Both of these are equally important ranking factors.

On-Page SEO

On-page SEO utilizes an approach that is labor-intensive and organized. If you have a website on WordPress, and you are a beginner, there are tools that can help you design your website which makes this whole process a lot easier. One tool that can help is Squirrely. It indicates what keyword to use, ways to optimize the title, content, images, and headings. It also helps you create a catching meta title, URL, meta descriptions, and links.

There are services that can help you with this. You can be given a sheet that you can follow so that your content can have a good SEO ranking.

Off-Page SEO

When you do off-page SEO, you try to connect to other online platforms such as blogs, websites, forums, and channels to get a web link. It is recommended to get a web link from a website that has a high rank and is relevant to your content. The domain authority gives a score indicating how vital and how much influence the web link has.

To get backlinks, you can obtain them from websites that have .edu or .gov domain extensions. Google sees these extensions as sites that can be trusted.

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